The Dutch property brokerage My Trusted House (MTH) is expanding into Asia, using Thailand as its base to explore business opportunities in the region. “We started with Thailand because European people love to take holidays here. After their visits, some people want to buy a house to stay here,” said Ronald Joosten the executive partner of MTH Asia Pacific Co. My Trusted House is a leading property sales and marketing agent in Europe, with a focus on luxury vacation homes. It established MTH Asia Pacific with Thai partners to handle its first operation in Asia. The local partners have not been named. Mr Joosten said that Europeans felt comfortable about investing in property in Thailand, despite the lack of land ownership rights for foreigners. “Thailand is very strong in terms of safety, the economy as well as political [stability] compared with other Asian countries,” he said. Apart from tourists, the company intends to target as potential customers the large number of expatriates in top management positions with multinational companies in Thailand. It will also link up with accounting, financial and law firms to help ensure that foreigners earn benefits from their property investments in Thailand. The strong growth of the local resale market for real estate also appeals to investors, Mr Joosten added. The company’s first venture in Asia is Royal Maritime in Sattahip, Chon Buri. It consists of 25 luxury villas with prices ranging between 30 million and 70 million baht each. The company will hold its first event, called Living Rich Asia, this weekend at the Raffles Park Nai lert Hotel in Bangkok, in order to introduce itself and the new villa project to affluent Thai clients. It will also arrange its first tour of Thailand for 50 affluent European investors in March. In addition, MTH plans to join with a local cable TV operator to set up Travel TV, aiming to broadcast across Thailand by the end of this year. The travel TV channel will be its key marketing tool following the success in Europe of Liberty TV, its 24-hour leisure and lifestyle channel based in Luxembourg. The television programming focuses on selling vacation-related products including hotels, airline tickets and property. The channel is currently seen in Luxembourg, Germany France, The Netherlands and Belgium. MTH has other property projects in the pipeline in Chiang Mai, Phuket, Samui and Bangkok. After Thailand, the company will expand its business in to other Asian countries, in clouding China and Singapore.